Goal of Tree Top is to serve the community better

By CHRIS THORN

Tree Top has grown by leaps and bounds over its many years in Selah and about a month ago they continued their expansion, this time by creating a 2,640 square foot store and visitor center.

“For nearly two decades, employees and growers have purchased Tree Top products at the company’s 400 square foot outlet store which was housed in single wide trailer on the main campus,” said Sharon Miracle.

Now, Tree Top established a new building, increasing the size by more than 600 percent, to house the Tree Top products and give insight into the background of the company.

“The Tree Top Store and Visitor Center not only provides badly needed retail space for additional product displays and merchandise to better serve consumers, employees and growers, but provides a front face for Tree Top to the general public and invited guests,” Miracle said.

The store and visitor center was designed as a throwback general store where goods can be purchased and products can be displayed for the public. Miracle said specialty beverages such as espresso drinks, fruit smoothies, and baked goods would also be available for purchase in the store.

Tree Top also decided to tap into their historical archives by putting up visual displays showing the history of the Washington apple industry as well as Tree Top. Visitors will be able to see how Tree Top makes its juice and dried ingredients through multimedia exhibits.

Tree Top has more than seven fruit processing facilities on the west coast of the United States and is owned by more than 1,000 growers. They also are the only widely distributed brand of apple juice still made with 100 percent American apples.

The Tree Top Store and Visitor Center is located at 204 E. 2nd Avenue in Selah. Their hours of operation are Monday through Friday 7 a.m. to 5:30 p.m. and Saturdays from April through December 9 a.m. to 2 p.m. For more information call (509) 697-3226 or visit www.treetop.com